Women-Owned Small Businesses You Need to Shop — Part 1 of 2
There's a kind of courage most people never see. It doesn't look like a boardroom or a big launch party. It looks like a kitchen counter covered in test batches. A sewing room where the bills are spread out on the cutting table. A garage that doubles as a warehouse because the dream hasn't caught up to the overhead yet.
Every woman on this list built something out of that kind of courage. A product they believed in so deeply they bet their time, their savings, and honestly? Their whole identity on it. These aren't billion-dollar brands with focus groups and ad budgets. These are women who woke up one day and decided to make something real. Something worth having. Something worth sharing.
When you buy from the women below, you're paying somebody's rent. You're buying somebody's kid's school supplies. You're funding one more season, one more batch, one more yes when the math barely works but the dream is still breathing. That means something.
Here are nine women-owned small businesses making things I genuinely love — with one specific product from each that deserves to be in your life.
KinMarked
Lisa Tremblay · kinmarked.com
Lisa Tremblay has been handstamping jewelry for over a decade — letter by letter, with a metal punch and a hammer — and the feeling that comes through every piece is unmistakable. She started this work during her early years of motherhood, her three sons growing up beside her bench, the rhythm of that hammer threading through their whole family life. After eleven years as Tickle Bug Jewelry, she rebranded as KinMarked: kin for the people we love most, marked for the way we honor them in silver and gold.
Every piece is made with 14k gold-filled or sterling silver — never plated, because Lisa believes things worth keeping should last. The studio is in Toledo, Ohio, and the pieces have been celebrated in over 250 national publications.
✦ Featured Find
Build Your Own Charm Necklace – Paperclip Chain
A delicate paperclip chain in sterling silver or 14k gold-filled, with fully personalized handstamped charms — a name, a date, a symbol that means something specific to you. Right now Lisa is including a complimentary mini charm with necklace orders. It arrives gift-ready in signature packaging with a handwritten note. There is almost no easier way to give someone a gift that will genuinely move them.
Shop This Product →Kids Fundamentals
Stephanie C. Griffin · kids-fundamentals.com
Stephanie Griffin is a single mom of three who homeschooled all of them, and she will be the first to tell you she went through a lot of paper and ink. So she did what brilliant, practical women do: she made a better way. Every product at Kids Fundamentals is reusable, screen-free, and made by hand in South Carolina — designed to help kids build real foundations in handwriting, critical thinking, and early learning without burying parents in disposable worksheets.
This is one of those brands where you can feel the lived experience behind every product. Stephanie didn't study early childhood education from a textbook. She lived it, with real kids in her real house — and that's exactly why everything she makes actually works.
✦ Featured Find
Personalized Name Tracing Practice Board
Made from acrylic — completely reusable, completely wipe-clean — personalized with your child's name so they practice the exact letters they need to learn. Kids write and wipe hundreds of times, building the muscle memory to form the letters that make up who they are. It also teaches safety information like home addresses and phone numbers. Every homeschool family needs this.
Shop This Product →Tasty Tin
Thembi Aleah · tastytin.com
Tasty Tin is built around a coastal, simple-living philosophy — the idea that food should be uncomplicated, joyful, and made with things you actually recognize. Thembi Aleah has created a seasoning line rooted in community and quality. The fan favorite is Garlic Dust, which customers describe using words like "wizardry" and "complex." That's the kind of product that earns its place on your counter permanently.
The packaging is gorgeous — clean glass, minimal design — and the whole brand vibe is that food is meant to bring people together over the things that matter.
✦ Featured Find
Holiday Gift Set – Starter Set
If you haven't tried Tasty Tin yet, this is the right place to start. The Starter Set features the signature Garlic Dust shaker in packaging that is genuinely gift-ready the moment it arrives. One reviewer said they put it on warm buttered bread and will never make garlic bread any other way again. The glass jar is clean, aesthetic, and looks beautiful on a kitchen counter. This is the rare food gift people will use every week until it runs out — and then immediately reorder.
Shop This Product →Handmade Natural Beauty
Angie Cavaiuolo-Neyens · naturalbeautysoaps.com
Angie Cavaiuolo-Neyens has been making natural beauty products since 2001 — before "clean beauty" was a marketing term. She started in her home, sold at craft shows, and eventually built a boutique in the heart of downtown La Crosse, Wisconsin. Everything is made on-site, daily, in small batches. And she will literally create a signature scent on the spot for you, from over 100 fragrance and essential oils.
Twenty-plus years in, Angie is still there, still making everything by hand, still deeply committed to the idea that what you put on your skin matters. That's not a marketing angle. That's a life's work.
✦ Featured Find
100% Natural Luxury Soaps Collection
Rich, skin-loving bars made using cold or hot process methods from scratch — scented with essential oils or left completely unscented for the most sensitive skin. The collection ranges from activated charcoal and sea clay for deep-cleansing to ultra-moisturizing shea butter formulas. If you have someone with sensitive skin who has basically given up on finding soap that doesn't make things worse, this is the gift.
Shop This Product →Chai Tea and More
Dawn Tyrrell · chaiteaandmore.com
Dawn Tyrrell runs Chai Tea and More out of Nebraska, and the premise is wonderful: tea for every age, every occasion, every person who's ever been told they "just don't like tea" and believed it because they'd only had bad tea. Dawn makes cold brew kits, hot chai concentrate kits, and hot cuppa teas in flavors that are genuinely surprising — including a Magic Blue Butterfly tea that turns purple when you add lemon juice.
This is a brand built on the belief that tea shouldn't be fussy, intimidating, or boring. That energy comes through in every kit that lands on your doorstep.
✦ Featured Find
My CHAI, Your Way Concentrate Kit
Everything you need to make an authentic, from-scratch chai concentrate at home — black tea, dried ginger, cinnamon, cardamom, star anise, black pepper, allspice, and nutmeg, all measured and packaged so the process is doable on a regular Tuesday morning. You control the spice level. And once you've made proper chai from whole spices, the stuff in the carton at the grocery store will taste like a sad memory. This kit turns into a ritual — and rituals are the things that make an ordinary morning feel like it belongs to you.
Shop This Product →Free Day Popcorn Company
Stacey Miller Freitag · freedaypopcorn.com
Stacey and Nate Freitag are seventh-generation farmers on the Kansas-Nebraska border. In 2015 they decided to stop selling their popcorn to commercial processors and start selling it directly to the people who would eat it. The name Free Day comes from the German translation of Freitag — "frei" meaning free, "tag" meaning day. Their daughters hand-pick the famous Popping Ears each harvest season. This is a multi-generational family effort, and the popcorn is the freshest you will ever taste.
While commercial processors may store popcorn for up to 18 months, Free Day ships from the current harvest — fewer hulls, better pop, cleaner flavor. It even got featured on The View, which resulted in 2,000+ orders overnight.
✦ Featured Find
Popping Ears™ – Individual
You pop it on the cob. In the microwave. The kernels heat up and pop right off the ear they grew on. Hand-picked by the Freitag daughters as part of the oldest daughter's FFA project, individually sealed for freshness — part snack, part science experiment, completely joyful. Non-GMO, Star-K Kosher certified, naturally gluten-free. They're limited to each harvest, so once they're gone, they're gone until next season.
Shop This Product →Sage Gems Jewellery Co.
Lesley Chang · sagegems.ca
Lesley Chang started Sage Gems as a love letter to her mother, who is navigating Alzheimer's dementia, and a tribute to the generations of jewellers in her family. She curates vintage-inspired pieces with a modern twist — jewelry that feels like it was waiting for you, not pulled from a trend board. Ten percent of every Sage Gems sale goes to the Alzheimer's Society of British Columbia.
Every piece arrives in Lesley's signature baby blue gift box with a personal handwritten note in a color-coordinated gel pen. Customers talk about the unboxing like it was an event. That kind of care, from a one-woman shop, is not an accident.
✦ Featured Find
Gold-Plated Janina Ring
The ring that makes people stop mid-sentence. A luminous oval-cut crystal with a warm interior glow on a sleek gold-plated band — Lesley calls it the "I woke up like this" ring. One tester said it catches people's attention more than her engagement ring. Works with jeans and a tee just as effortlessly as a dinner dress. Backed by a one-year guarantee and 14-day exchanges.
Shop This Product →Rooted+Wilder
Vicki Rye · rootedandwilder.com
Vicki Rye built Rooted+Wilder after more than a decade of navigating infertility, allergies, eczema, and the overwhelming experience of standing in a skincare aisle reading ingredient labels that read like a chemistry exam. She wanted clean, gentle, effective products for sensitive skin and couldn't find anything that felt safe enough and worked well enough. So she learned formulation. She studied organic chemistry. And she built the brand she always wished had existed.
One reviewer with rosacea said these products are the only ones that have ever actually calmed her redness. That's not a small thing. That's someone's daily life being changed by what Vicki decided to make.
✦ Featured Find
SOW+SALVE™ / Calming Balm
Vicki's original formula — developed when she was exhausted from her own eczema and couldn't find a balm that was both gentle and powerful enough. A blend of 10 skin-loving herbs in a base of butters, oils, and beeswax that forms a real protective barrier. Works for eczema, bug bites, sunburn, dry cuticles, rashes, and scrapes. Small batch, herbalist-formulated, and made with the kind of intention that shows up in results.
Shop This Product →Laced Shoe
Esther Regina · thelacedshoe.com
Esther Regina grew up in Milwaukee with a shoe collection that took up two full over-the-door organizers, and she turned that lifelong obsession into an upscale footwear boutique. Laced Shoe curates European-style handcrafted and designer footwear — for kids, for teens, for women — with an emphasis on quality, durability, and timeless design. Boutique locations in Monsey, NY, and Lakewood, NJ, with nationwide online shipping.
For any parent who has ever struggled to find shoes that are both genuinely stylish and built to survive actual childhood, Esther's curation is the answer.
✦ Featured Find
Veja Collection – Kids & Women's Sneakers
Veja is one of the most coveted sustainable sneaker brands in the world — premium leather, organic cotton canvas, wild Amazon rubber — and Laced Shoe carries a carefully curated range for kids, teens, and women. The kids' velcro styles are the kind of shoe a child will beg to wear every single day. The adult styles are the kind people stop you on the street to ask about. Shop this through a woman-owned boutique that brings personal service to every order.
Shop This Product →Nine Women.
Nine Reasons to Shop Small.
Every business on this list is run by a woman who made something real and put it out into the world. When you support women-owned small businesses, you're not just buying a product — you're keeping a dream alive.
Share this post with someone who gets that. Go buy something from one of these women today — not someday, today.
Which shop are you checking out first? Drop a comment below!
Continue to Part 2 →